Bistroff's Dilemma
File Name:Bistroff's Dilemma
Posted By:I. V. Gladkikh,S. A. Starov
Published on 2013 by
ISBN-10:1526432358
Status : AVAILABLE Last checked: 14 Minutes ago!
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Book Summary
The brand Bistroff is the undisputed leader in the Russian market for the production of instant oatmeal (no cooking) and instant food, having a market share of about 70%. Brand positioning of the Bistroff brand was initially built on the possibility of quick cooking of oatmeal. A new product is notable for its high fiber content. Should Bistroff adopt a new marketing tactic and focus on health?
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